Work · About

Ecommerce

Growth Strategy

14 yrs experience

Strategy that moves the growth number.

I’m an independent strategy consultant helping ecommerce & DTC teams find, keep, and grow their best customers — in-house energy, agency-grade thinking.

Growth work trusted by


HOW I HELP

Five ways I move the growth number

Strategy that’s specific to your funnel, not a generic playbook.

01

Customer Acquisition

Full-funnel paid & organic strategy that finds the right buyers, not just more traffic.

02

Retention & Lifecycle

Email, SMS and loyalty programs engineered to lift repeat purchase rate, not just open rate.

03

Growth & Planning

Roadmaps and forecasting that align the whole team around the metrics that actually matter.

04

Digital Marketing

Channel strategy across paid social, search, and content that compounds instead of resetting monthly.

05

Ecommerce Operations

Conversion, merchandising and platform strategy that turns traffic into revenue.

Real Feedback

What it’s like to work with me

“What impresses me most about Caitlin, is her willingness to roll up her sleeves to perform whatever task is necessary to move the business forward. She has the ability to move between strategy & planning while also executing at a pace not common or easy for leaders. Her ability to get things done while still building for the long term is an extremely desirable set of skills that requires patience, discipline, and very strong leadership.”

Holland Angel
Chief Commercial Officer

“I have worked with many professionals throughout my journey, but Caitlin is one of the best. We’ve partnered on several projects and she has shown time and time again that she is a self starter, a team player and extremely knowledgeable on what it takes to win in Digital. I highly recommend her expertise to any person looking for that digital expertise. She is the most profound person I have met, and her ability to tackle any problem is remarkable. Caitlin would become an appreciated member of any team!”

Maria Guzman

Head of Digital Client Services

“What struck me the most was her professionalism and dedication to her craft, but also her desire to connect with you on a personal level as well. She is one of those people that can strike up a great conversation effortlessly. I would recommend Caitlin unequivocally.”

Chris Morgan
Business Development Professional

“Not only was she an incredible boss who nourished my curiosity in digital/email marketing, she was very thoughtful in her strategies and thorough in her communication of them. I learned so many valuable skills in digital/email marketing from Caitlin that I have been able to bring with me to my current role.”

Jacqueline Stanfill
Digital Marketer

Let’s find your next growth lever.

Tell me about your funnel — I’ll reply within a day with next steps.

Email: hereforthinc@gmail.com

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